Permission Marketing (opt-in)
The Infuse Agency’s marketing is based on customers choosing or opting in to receive your information. The Infuse Agency will create a customized opt-in strategy for your business that gains permission to communicate with your customers and/or prospects via e-mail.
We integrate your existing customer database and identify the most effective way to reach out to potential customers and obtain their permission to include them in your e-mail marketing programs. Some of those programs include:
- Web site promotions
- Web site e-news sign-up
- Direct mail communications
- Customer publications (e.g., magazines, newsletters)
- Customer surveys
Our communication model allows the recipients of your message the choice to opt-out at any time – thereby maintaining a two-way customer to business relationship that meets the customer’s needs and wishes.
Privacy Issues
The Infuse Agency keeps updated on online privacy issues from institutions such as DMA, CAUCE and AIM. We will assist your organization in complying with the latest privacy laws and guidelines.
Building E-Mail Lists
The Infuse Agency will help you identify the best e-mail marketing prospects to target.
Evaluating And Segmenting E-mail Lists
Our proprietary e-mail delivery system allows you to send a different message/offer to each of your prospects or customers. The Infuse Agency will analyze your database to identify relevant elements that will lead to the highest potential response.
There are multiple e-mail service providers and multiple applications and formats of design and layout. Our proprietary software adapts to the application used to open each prospect’s e-mail. This allows the optimal format for delivery and ensures the most compelling message is received.